Improve driver and pedestrian safety with Vision Zero

12th April 2021

Cities around the world are coming together to support ending the toll of deaths and serious injuries on the roads and transport networks by committing to the Vision Zero Standard.

London is in the vanguard of this approach and Mayor Sadiq Khan has set out a goal that by 2041, all deaths and serious injuries will be eliminated from London’s transport network. The action plan put in place will also reduce road danger for everyone and create safe streets for walking and cycling.

The Vision Zero Action Plan

  • Safe speeds: A widespread introduction of new lower speed limits to encourage safe speeds appropriate to the streets of a busy city
  • Safe streets: Transforming junctions which see the majority of collisions, and ensuring safety is at the forefront of all future design schemes
  • Safe vehicles: Introducing a Bus Safety Standard and ‘Direct Vision Standard’ for Heavy Goods Vehicles to reduce the risk posed by the most dangerous vehicles
  • Safe behaviours: Using targeted enforcement, marketing campaigns, education programmes and safety training for cyclists, motorcycle and moped riders to reduce the chances of road users making mistakes or behaving in a way that is risky for themselves and other people
  • Post-collision response: Developing information for sharing and learning, along with improving justice and care for the victims of traffic incidents

As an employer you have a duty of responsibility to ensure that your remote workers and drivers are secure and safe whilst they carry out their daily duties, and you must ensure that they are adhering to this new action plan. Here at Challenger, we offer the best software to manage and support your vehicles in order give you the peace of mind you need when sending your workers out and about. Here are just a few ways that Challenger’s solutions can help you.

Safe Behaviours and Speeding

In order to ensure that your drivers are safe whilst driving, our trackers can detect harsh braking, speeding and over-cornering with driver behaviour statistics. These trackers are known to reduce accident rates by over a third and fuel costs by up to 10% with driver behaviour reporting alone.

With this fleet management system, you will be able to ensure that your drivers are sticking to the new low-speed limits at all times and aren’t driving dangerously, putting themselves, other drivers and pedestrians at risk.

Safe Streets

With the plan to transform dangerous, busy and unsafe junctions and roads, there will be many changes to your driver routes. Or perhaps you know the safer route for them to take based on their vehicle type.

With our Fleet Optimisation you can use our market-leading app to plan and send optimised directions to your employee’s devices to ensure that they are taking the best route in order to make as many jobs as possible or deliveries they can in one day, whilst keeping themselves and everyone around them safe!

Safe Vehicles

As part of the Mayor of London’s Vision Zero plan, in October 2020 all Heavy Goods Vehicles (HGVs) over 12 tonnes (GVW) entering or operating in Greater London will need to pass the Direct Vision Standard and require an HGV Safety Permit. Otherwise, you may receive a Penalty Charge Notice (PCN).

The Direct Vision Standard will work to improve indirect vision to help drivers see near the vehicle, to warn road users of intended manoeuvres and to minimise the physical impact of a hazard. Read more about the Vision Zero Standard here.

Our fleet management software also allows you to monitor the health of your vehicles via notifications or email alerts. This way you can keep on top of vehicle mileage and set reminders and alerts for vehicle servicing whilst keeping your eye out for vehicle warning lights, fuel levels and battery health. Get in touch with Challenger today to find out how we can help you achieve your DVS accreditation.


With 30 years of experience, Challenger are well equipped to help you manage your fleet vehicles with all-important tracking and protection.

For more information on how you can help keep drivers and pedestrians safe, get in touch with us today on 0330 002 2111 or