Apple’s latest release – the iPhone 12 is out now!
16th November 2020
The first 5G iPhones are finally here – the iPhone 12 collection is now available. With four new models to compare, we wanted to do the research for you and highlight the features of the iPhone 12, iPhone 12 Mini, iPhone 12 Pro and iPhone 12 Pro Max.
All of the new devices benefit from Apple’s new super-fast A14 Bionic processor and 5G capability – these are the fastest iPhones yet! Plus, the new MagSafe wireless charging allows for seamless alignment when charging.
An edge-to-edge OLED display shows off your photos and is great for video-calling and browsing, plus a four times better drop-performance (thanks to the new ‘Ceramic Shield’) makes them more durable than previous iPhones. They also still retain their IP68 rating for dust and water resistance.
FaceTime HD will now be available without Wi-Fi if you have a 5G tariff, which is perfect for keeping in touch with friends and family… particularly if you are struggling in lockdown due to poor wi-fi connectivity.
“The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “We’re once again pushing the boundaries to deliver incredible computational photography advancements, Super Retina XDR displays, and the biggest leap in durability in iPhone history with the new Ceramic Shield front cover.”
As to be expected by the names, the new collection comes in three different screen sizes. The iPhone 12 Mini comes in the smallest screen size – 5.4” – and is stated by Apple to be ‘the smallest, thinnest and lightest phone in the world’. Next, the iPhone 12 and iPhone 12 Pro come in at 6.1” and the iPhone 12 Pro Max beats them all at a sizeable 6.7”.
Colours and Style
With a wide selection of colours, the Mini and 12 are available in Black, White, Red, Green and Blue. The Pro and Pro Max are available in Graphite, Silver, Gold, Blue and even have more premium stainless-steel edges.
Each of the four models benefits from the tough Ceramic Shield and can even survive being submerged in up to 6 metres of water for 30 minutes.
Storage wise, each device comes with three options. The Mini and the 12 are at the lower end with 64GB, 128GB and 256GB and the Pro and Pro Max top out at 128GB, 256GB and 512GB.
Although battery life of the whole iPhone suite can be contested due to usage, connection and settings, Apple have published guidance around rated battery life. The Mini has the smallest battery and is rated at 10 hours of video streaming. The 12 and Pro reach 11 hours, and the Pro Max gets to 12 hours.
Most importantly to note is that this new collection really focuses on the MagSafe Wireless Charging capability and, although you receive a standard Lightning-to-USB-C cable in the box, no charger is provided.
All four models share the same 12MP TrueDepth front facing camera, but the main difference comes with the rear camera capabilities.
The Mini and the 12 share a dual-camera system, including a 12MP Ultra-Wide and 12MP Wide lens.
If you are a budding photographer, or just like cultivating a spot-on Instagram feed, you’ll definitely want to consider the Pro or Pro Max. Each features the new triple-lens system, made up of a 12MP Ultra-Wide, 12MP Wide and 12MP Telephoto lens. With Dual Optical Image Stabilization and up to 12x digital zoom this really will take your phone photography to the next level.
All models share advancements with Night Vision and Deep Fusion and are capable of recording HDR video with Dolby Vision support.
So, which one will you choose?
Are you opting for the pocket-friendly Mini, or does the impressive camera set-up of the Pro and Pro Max catch your eye?
If you are thinking of getting any of the new iPhone 12 models on business contracts, be sure to get in touch for bespoke packages and pricing on firstname.lastname@example.org or 0330 002 2111.