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Iceland Foods are a unique British food retailer with over 900 stores throughout the UK, a further 40 owned or franchised stores across Europe, and a global export business.


The Objective

Iceland were looking for a supplier for their business mobile contracts for Head Office employees and Store Managers. They wanted a supplier that would work with them and make their life easier.

The Solution

Challenger previously managed a handful of Iceland’s mobile connections and were chosen to create and look after a bespoke mobile package for both Head Office employees and Store Managers. Iceland receive support from our dedicated team who are just a phone call or email away. Plus, our bespoke billing reports show exactly where to save money and can be sent out to each individual cost centre within the business.

Home Office

M2M (machine to machine) SIMs

The Objective

Iceland were in need of a more effective service that provided internet backup for when the broadband went down in store.

The Solution

Challenger now provide Iceland with M2M SIMs that are being used in routers in stores all over the country. These routers took 2 SIM cards previously on 2 different networks for resilience. However, with Challenger’s new provision of a market-leading, multi-network data SIM, this not only offers Iceland a better level of service with the SIMs working on the 4 major networks in the UK, but also a lower monthly cost.

Business Mobile

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